Data from the 2015/16 Global Entrepreneurship Monitor (GEM) survey reported that South Africa’s rate of established businesses was at 3.4% (more than below Africa’s average of 8%), while necessity-driven entrepreneurship was up 18%. To complement this statistic was the Total Early-stage Activity (TEA) which had increased, while the rates of these phases of TEA remained relatively low. With 62% of businesses closed South Africans and only between the ages of 25 and 44 are the most entrepreneurially active, why would current societal pressure blur the opportunity of being employed (and educated)? After all, is that not one of the values and impact of entrepreneurship, social or not?

It seems the greater cause of entrepreneurship is being totally missed at present with the aspirations to make it the latest trend without consequence to its opportunity of  job creation. Starting a startup is no glamorous venture. It’s beyond scheduling Instagram posts with #MotivationMonday captions, uploading a picture of a “Meeting well done, can’t wait for what’s to come” when in actual fact you got a call a day later and lost the deal you thought was putty in your hands. Beyond the glamour frenzy, downplaying the aspirations of an employed peer because entrepreneurship is the only way to actualise one’s dreams and monetize passions, is what has been irking me for some time. Are we ever going to recognise and introduce the opportunity of Intrapreneurship to aspirant workers and entrepreneurs without the worry of being an entrepreneur with a lack of resources? So what is this concept of Intrapreneurship all about?

Intrapreneurship is a fairly recent concept that has a key focus on employees who are drivers of innovation in the company and have grand appetites for risk and return on investment. Intrapreneurs are more than in it for the paycheck, it’s innovating and crafting business value with the bigger idea of advancing not only their growth in the company, but the vision of the entity and adding value to the culture and employees of the company aswell.

For the aspirational entrepreneur, intrapreneurship is a platform to hone your entrepreneurial skills with all the resources at your disposal and the opportunity to fail fast and build and grow a business or product within the company. Intrapreneurship is the opportune playground to kickstart your entrepreneurial journey. And should one have no aspirations of being an entrepreneur, is intrapreneurship still for them? Absolutely! The concept is ideally about leadership, recognising and fostering growth to become a truly innovative leader. Entrepreneur or not, everyone with a role and responsibilities expectant to be remunerated for their services needs these skills.

With the high income inequality, underemployed, unemployment, weak job creating capacity in this country and the GEM highlighting that the job growth aspirations of entrepreneurs likely declined 4 times in 2015, the opportunity to intrapreneur has never been more ripe.

The rise of the entrepreneur does not have to equivocally bring shame to the employed, or a salary be seen as a bribe to pay off one’s dreams. Believe it or not, you can actually be both, an intra- and entrepreneur. If you are of the opinion that a salary is a pay off of one’s dreams and you’re pursing entrepreneurship, whose dream will you be paying off?




Read 8421 times Last modified on Monday, 17 April 2017 10:56


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My name is Vuyolwethu Dubese and I am 23 year old Girl in Media and Technology, exploring Innovation, Intelligence, Inclusion and Entrepreneurship. With a focus on African technology and entrepreneurship, the intent is to be a part of the ecosystem and organisations driven to develop the African lives and the narratives that are shape shifters in how Africans and the world perceive the continent.


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