A YEAR IN PRODUCT MANAGEMENT

Thursday, 13 July 2017


Time flies when you’re innovating, and doing so at the intersection of user (customer) experience, business and (emerging) technology. Integrating into the system of product management is more than processes, data and advanced technologies, it’s the people that essentially ensure that there’s strategy for elimination decisions, de-risking and development for new products. And I’ve been fortunate to do this in an environment that is, as we’ve termed in the Labs, “inno-positive” for all this innovation to take place.

I joined the company as a contractor, specifically in the innovation and enterprise space. When I came on board, I did so as a project manager, the first one being the Land Hackathon that looked at how we can use emerging technology to create transparency with land administration and digitization of processes. The successful outcome of this project lead me to take on one of the biggest projects I’ve ever done, which was to lead the launch of the Thomson Reuters Labs™ - Cape Town in October 2016 with an incredible team and the support from our other global network of Labs. With the growth of the Labs, meant that so did the work, relationships, content and responsibility, and so did my role.

I then transitioned into the role of Innovation Programme Manager which leveraged on my experience in working with startups, being a dot connector with the network of the business to the data and innovation Labs and ensuring that we have a community that we can collaborate with when a particular customer-led opportunity came along, this across sub-Sahara Africa.

 

My expansive role now as Ecosystem Manager requires me to manage and build relationships that we have with customers, partners, ecosystem stakeholders and startups; being the connective tissue in engaging the business with Africa’s startup and technology and innovation ecosystem. With these relationships, comes the architecture of business innovation strategies that'll engage the work that we do, this externally and internally. Once these relationships are forged and the excitement of kickstarting to build a new product gets underway, it’s at times easy to get lost in the enthusiasm of it all.

Scope and Defining at High Level

Coming up with an idea can take a few minutes, days or hours of light bulb moments, connecting opportunities and challenges to existing products or product development is where product management begins. From the conversations, the idea needs to be defined, and usually organisations want a high level overview of the deliverables without scoping the project’s life cycle, but understandably, because cost and schedule for stakeholders involved is on the line. To work from this point of perspective (high level to granular) has usually worked in most cases, but each case is as unique as the innovation.

Customer Centricity

With the unique positioning of the Labs being to develop products that are customer led, engaging and gathering the voice of the customer is part and parcel of what drives impactful and creative business solutions. Corporate innovation requires a high frequency of customer centricity so as to experience and determining the feasibility of the product being worked on. Once the right customer representative is brought into the conversation and ideas are birthed, engaging them in (every) step of the process is ideal to having a successful proof-of-concepts proven.

Evangelise within the Company

The one thing that I’ve learnt with corporate innovation and working inside a large company, is that you cannot do it alone, especially in a network that’s over 45000 strong, globally. You need to know which departments, executive sponsors and in my case, Labs buddies (connecting with someone in other Thomson Reuters Labs across the work) to network and connect to. You cannot do it alone!

Product management is a team effort. It takes a corporate innovation village in order to ensure that we’re connected to the right markets, holding conversations with the right customer departments, partnering with the right internal teams, and so much more. It’s been an awesome year in product management, one with a couple of successes paired with failures that you learn to do very fast and pick yourself up again.

 

Here’s another year of innovation!

 

Published in Inno trep tech

My name is Vuyolwethu Dubese and I am 22 year old Girl in Media and Technology exploring Innovation, Entrepreneurship, Intelligence and Business Development. With a focus on African technology and entrepreneurship, the intent is to be a part of the ecosystem and organisations driven to develop the African lives and the narratives that are shape shifters in how Africans and the world perceive the continent.

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