Clichés have maintained their reputation because of the baked truths that lie in them. The lexicon meaning of what a cliché is, is described as “an expression, idea, or element of an artistic work which has become overused to the point of losing its original meaning or effect, even to the point of being trite or irritating, especially when at some earlier time it was considered meaningful or novel.” Operative keywords from this definition are “effect and “meaningful”, with the common denominators as evident in this definition being time and relevance of these factors to a person’s circumstance. A cliché that’s quite meaningful to me is: “Your Network is your Net worth”. Do you still consider this cliché meaningful, or has it lost its original meaning?
Allow me to recall my introduction to the startup ecosystem, how I got my feet wet in the industry. It was in 2013 and I had accompanied a friend of mine to this social enterprise that he wouldn’t stop talking about and where he was running his business from, which was Hubspace Khayelitsha . In his humble swag, then Managing Partner of the Hubspace, Melilizwe Gqobo introduced himself to me and continued to facilitate introductions to me with the entrepreneurs and organisations within the Khayelitsha (and greater parts of Cape Town ecosystem). He intrinsically became my first dot connector. I became a Hubspace regular almost every Mondays (I was interning at Live Magazine from Tuesdays – Fridays at the time) and that was how the relationship building began. And, what had made the relationship valuable was that I made it my business for him to know as much as I do about and of him as he did about me, so that when the moment came for a chance to be introduced to an opportunity, I was someone on top of his head that he could connect the dots to.
In essence, I had to build my relationships before I could use them.
No one likes to be used, everyone appreciates leverage. This is how you build value around the relationships that you’re desiring to get something out of.
It’s cool to know people and be a business card hoarder, the true measure of your network is not how many people you know, but in turn how many of them know you and your product offering. Because, at the end of the day, the net worth in your network is in how many people you’re able to be connected to with the intention of growing capital – social or monetary. Therein lies networking 101.
I get the frustration or the exhaustive expectation of the “Your Network is your Net worth” to be an agile prototype of how fast you’ll get somewhere or to someone, but everything need nurturing before it comes into fruition – this including relationships, professional and personal. In order for someone to invest themselves, their vision and power to pursue the alignment of your objective(s) to their resources, you need to prove yourself worthy. In order for this phrase to have the meaningful impact, effect and mileage in your networking and network, validate what net worth means to you and in which capacity of capital you regard to be of value to you with a particular contact and circumstance. It’ll be in your best interest to manage and expect expectations.Your network goes beyond a Twitter following, email threads or a business card that’s collected dust in your room or office. It’s the “Hey, here’s an article and I thought you’d be interested in this piece especially since …” reach out, an honest and sincere “Let’s do lunch/coffee and catch up” with no ulterior motives or a “I would like to apologise for my radio silence and let you know I/we are still very excited about the prospect of working together…” email.
People change and updates happen in their lives and their companies (employed by or owning), how you nurture your relationships is up to you, because at the end of the day, that’ll gauge the value that someone is able to bring into your business and/or personal life. Do it with kindness, do it with tact. Think about it like this, ever downloaded that application from Playstore of Apple store and agreed to have them push notifications because you thought it in your best interest to be kept up to date about the app? And then the spamming works on your nerves because the notifications are never relevant? Wouldn’t you like more tailored notifications that can enhance your experience with the app and knowledge sharing? This is the same application with networking. How?
Use the engagement engine that’s data at your disposable about your network to retain and convert, be it to drive purchases, revenue or however you measure net worth for that particular network.