As I’m writing this, I’ve a bottle of Prosecco Doc Luxury opened and multitasking as a writer and an impassioned drinker of Italian sparkling wine with my flute champagne glass. And due to COVID-19 (well, to some extent), I’m at home in my bed going through how I’ve documented 2020 across my social media platforms and my somewhat illegible printed journal. It’s been a year that has qualified in many books as forgettable and unforgettable, and in its wholesome character has been one that has summoned courage and resilience.
This year started with the embrace of calling me out of familiar environments, and into new territories that knew my capabilities and added capacity along the way. When I left the firm that I was with in late February, I was sure of a few things which included a moderator engagement in Kigali, Rwanda as well as a deserved vacation to a few emirates in the United Arab of Emirates – the trajectory of my career and life was from this point onwards was what I could not have mapped out happening in a space of a few months.
After taking about three months to wallow in the reality that showcased itself through the violence of a pandemic, these months were filled with the relentless job applications acceptances and rejections (that returned with over or under qualified response, or non-culture fit), refining the messaging and positioning of my personal brand, upskilling and consulting businesses and startups in business innovation and strategy. Garnering the momentum in these months, through the work of consulting and continuous effort in Vuyolwethu As A Service was an opportunity to work in the wait, as well as prepare for what the months of stupendous grace that August and the months that followed would present.
It’s often joked about that in 2020, you should at least come out with one skill and I suppose I took that joke a little too seriously. I’ve always been one to outsource the work of skills that I don’t have, which includes the building of this particular website, but through Innovtel, I had a bit too much time on my hands and tons of insomnia to challenge myself to build a website. Through this engagement came an opportunity to work with Lufthansa by being a keynote speaker at their inaugural Impact Week for South Africa and produce a guide of the talk available exclusively to my newsletter community; and a few weeks later, InnovTel (Pty) Ltd was born. Innovtel is an impact design studio that facilitates impact innovation and shared value through Marketing and MIL (monitoring, impact and learning and development). To date, we’ve worked with companies like the University of Cape Town and the Mastercard Foundation, and ShEquity and Bright Insights Global to mention a few, spanning our work across three continents and operating as a five figure business. I stubbornly had to let go of the idea of becoming an entrepreneur by 30, and honour the space in which I was and am being placed in at present.
The experience of shedding through loss of family and friendships, habitual lifestyles and an old self, commanded the fierce submission of the a new way of doing and being. Personally, one of the ways in which I did was through sitting and being at home instead of on a plane and sleeping in a newly made white sheet-fitted hotel room. It felt as if I had lost a sense of mobility and the perceived value that I had attached to it. At home, I had to buy a desk and set aside a space to operate as if I was in a hotel suite or an office, and it’s become a continued way of operating in awareness.
Words and paragraphs are not enough to encapsulate the year of the pivot that was, and the learnings and losses that it carried with it to benefit or throw us completely off. What new ways of being and doing have you had to adopt and adapt to?
I had a brief chat with Viresh Harduth who is the Vice President of Small Business, Sage Africa & Middle East about the vision and mission for Sage for small businesses across the region, and how your business can ready itself for the digital transformation and risk beyond COVID-19
1. Viresh, as Vice President of Small Business, Sage Africa & Middle East, what exactly does your role entail and how does it, and Sage support small businesses?
My job is to lead sales and renewals, channel development and customer engagement for our start-up and small business solutions portfolio. In practical terms, that means building awareness of our solutions in the marketplace, working with our business partners to help customers meet their business goals, and providing education and information to the market.
Sage’s vision in small business is to help our customers thrive by automating accounting and compliance and by coaching them to success. The way we do this is by reducing administration for our customers, helping customers to comply with tax regulations, and enabling businesses and their accountants to collaborate better.
2. In the established distinction of an SME and a Start-up, do Sage products apply to both? And at what stage should a business consider bringing in the skillset of accountancy and financing in their business, digitized or human capital?
Our goal at Sage is to build relationships with customers for life, so our Sage Business Cloud encompasses offerings for small businesses and start-ups through to sizeable medium businesses. Our solutions, designed for smaller businesses, are tailored to their specific needs, so they can subscribe and get up-and-running at an affordable cost.
Clients can start with a simple solution that makes it easy to invoice customers and track expenses, then move up the ladder to online and accounting solutions with richer functionality for budgeting, forecasting, multi-currency management, inventory tracking, employee self-service, debtors management and more.
Formal businesses – that is, limited companies – will need an accountant to prepare their annual financial statements. They will usually start by outsourcing to an accounting practice. Generally, it is only when the business grows into a larger and more complex operation that they will consider a permanent accountant. We are seeing accountants in practice become real advisors to small business clients, helping them with strategic advice around optimising costs and finding growth opportunities.
3. Before your current role, you were the Director of Optimisation and Operations at Sage International and I’d like to think that you, more than anyone else recognises the importance of embedding business optimization tools to contribute to your business’ success. How does and can Sage do this for small to medium businesses?
Our business solutions help our clients to optimise their business in two ways. Firstly, we streamline and automate many tasks for them, from financial recordkeeping, invoicing to filing tax submissions, saving them hours of human time each month. That time can then be directed to sales, strategy, billable work or other activities that add value. Automating red-tape and paperwork is a significant cost-saver.
Secondly, we understand that making the most of business opportunities must be balanced with managing cash flow and keeping costs under control. Companies need a clear, real-time view of how the business is performing to achieve that goal. Our solutions empower them with the business performance information they need to make good financial choices that translate into higher revenues and profits.
Making an investment in your business’ digital transformation is an investment that takes more than one purchase and optimising one process, it is an evolving strategy that takes time, skills and the right technology.
4. As small businesses are moving from being digitally resistant to the aspirational observers and challengers, and ultimately digital natives, what would be your advice to founders of things to consider as they map out their digital strategy?
Digital technology doesn’t need to be as complex as some small businesses outside the tech industry might imagine. A good place to start is by identifying areas where manual processes are slowing you down, costing you money, restricting your flexibility or hampering your customer experience. From there, you can look for cloud-based solutions that address your pain points through automation. Many of these tools can be trialed for a month or two for free.
To sum up: digital technology is at its most powerful when you’re starting with the goal of solving a business problem. As a small business owner, you might have limited budget and time to rapidly incorporate new technologies and skills into your business, so look for the quick wins. And remember that the cloud can adapt as your business changes and grows, remaining a valuable business tool that evolves with you.
5. Your message to founders as they are coming out of Global Entrepreneurship Month, and into a 2021 that will definitely still require us to do business differently?.
At Sage, we know the pandemic has compounded the effects of the recession, and that many small businesses are struggling just to pay the rent and keep the lights on. Their grit and resilience are inspiring, as is the role they are playing in maintaining jobs and economic activity throughout this time. But if you are running a small business, you’ll know that platitudes are not going to be enough.
There are no quick fixes for the damage that the pandemic may have dealt to your cash reserves and your cash flow. Nonetheless, there are also opportunities to get closer to your customers and find new purpose in a crisis. Stay focused on your vision, watch your cashflow, and look out for how customer behaviour is changing. Aiming for small wins makes you flexible, adaptable, and able to make faster decisions.
On Friday, I shared across my social media platforms a few images accompanied with a caption that encapsulated a few wins from my engagements from the week. One of the reasons why I do this, is to highlight what typically goes on in a week in my career, and the kind of work spectrum from what I like to call Vuyolwethu As A Service (we’ll explain this shortly), as well as with my newly founded company, InnovTel comprises of.
It was overwhelmingly received with great positivity encouraging more of these kinds of post, and as a follow up to my question (which came with a resounding yes) on whether I should unpack what happens in my day/week, I thought it fit so share with you how I manoeuvre being remote.
Over the past few months, I’ve become intentionally aware of the kind of work I do, and the challenge and opportunity that this has presented in separating the offerings and services of my business and that from my personal brand. InnovTel provides services in Innovation Strategy and Monitoring and Evaluation, while Vuyolwethu As a Service (VaaS) is strictly focused on Corporate Moderation, Strategy Consulting and Brand Influence. This has been super helpful in accepting conflicting invitations, and even internal conversations of which umbrella the service desired can be delivered under.
So, with all that said, how does a week in my life really look like?
I’ve segmented this outlook into two verticals (VaaS and InnovTel) with three highlights each of a scenario that will hopefully provide you with a lens of how I spend my week.
Let’s take a look.
Vuyolwethu As A Service (VaaS):
1. Campaign Paused: One of the three ways that I provide a service to clients, is through brand influence with partnerships that are aligned to my verticals of startup advisory, business innovation, gender parity and the lines in between. About a week ago, I was approached by an agency that lead a campaign for a financial services group and once the engagement started, with rates approved on, it was time to send content and get it approved. Unfortunately, a few days earlier before the campaign went live, the client took a decision to put the campaign on pause.
2. Panel Discussion: A client, global technology firm has just launched a partnership with an enterprise technology solution that is seeking to engage on the importance of transformation. Scheduled 5-6 weeks prior, this week was time to shoot and engage on the processes and investments that I have made in InnovTel to insulate and ready it from the COVID-19 pandemic by being a digital business. Using tools like Sage, Payfast and banking with Standard Bank has assisted.
3. Renegotiating a Rate: Everyone wants to get a good price for their service, and beyond that transaction, I focus on the value that can be provided. I recently onboarded a new client who wanted to negotiate my moderating rate, mostly attributed to the fact that they would have to incur costs of taking me out of my home and put me in studio. In keeping with the theme of value creation and exchange, they’ll now also be coming onboard as clients of InnovTel.
1. Competition Preparation: I consulted as a selection committee member from the hundreds of entrants of the student entrepreneurship competition, and this resulted in an invitation to be one of the judges at the invitation of the vice-chancellor of the university. One of the reasons why I love working with universities is the great opportunity to contribute to levelling the playing field in giving all students to exercise the viability of their ideas, as well as an enabling environment and safe culture to cushion failure.
2. Client H2 Expansion Meeting: One of most exciting words that I had heard this week was a client that expressed that they wanted to take our relationship to the next level – and that was to expand our services to them, capacity as well as the region in which they’ll be operating in in 2021. An introductory hour-long conversation that has led to weekly series of mapping and planning the next few years. To say this meeting was the highlight of the week, would be an understatement.
3. Payment, Vendor loading: Business isn’t always sexy, and one of the things that isn’t sexy about business is the payment period and prior to that, the onboarding back and forth of document submission and form refilling. And this week, was filled with a client whom I engaged with doing that for two days (luckily a few minutes in total).
And there you have it, a brief executive summary of what goes on in my week – some highlights, important lowlights and some tactics employed to ensure that value creation is achieved.
How does your week look like, and what services and conversations do you engage in to ensure that you make the most of the value that you trade?
I’d love to hear from you.
It’s the year that no futurist or economist could have predicted, one inhabited by a virus that would (and still) impact livelihoods, businesses, economies and our way of living. The negative socio-economic rippling effect of COVID-19 has been felt across all vectors, and in a similar light, has inspired entrepreneurial and innovative activity that’s yielded products and partnerships that have impacted and pivoted the world as we know it. On the 14th of October, I announced such a partnership, a SAGE Partnership to benefit small businesses across South Africa.
In the midst of the pandemic, and after weeks of anxiously contemplating whether to take the plunge and spending a week of building a facilitated learning platform, I launched www.innovtel.org which houses courses, e-books and InnovTel and Teach webinars on impact innovation. Birthed through our first partnership with a global leading aviation company in providing advisory and mentorship on impact innovation, InnovTel (Pty) Ltd (an impact design studio that facilitates impact innovation and shared value through design, advisory and project management) was registered a company was born.
You’re probably thinking, what a crazy time to launch! Me too, at first. I also thought, what a relevant time to engage on impact and tools that can innovatively impact the way in which we practice and understand impact. A necessary opportunity to map out what impact means for your business, and what tools to use when listening to the potential impact and growth that can be achieved.
Recently, through InnovTel and Teach, which is one of the products of www.innovtel.org , we engaged with an entrepreneur on how she is building her multi-million venture, and one of the core principles of this impact was finances. She simply said to build your business as though you are building a legacy baby and it was her accountant who gave her this sage advice.
Being a small business owner, I knew that I could waste no time in tracking the finances of my business, and in my relationship with data and intelligence, Excel was my chosen tool of choice for my business, coupled with my relationship with my banker in understanding the trajectory that I wanted to take my business in. However, I knew I needed more to optimise my operations, and my partnership with SAGE could not have been more timeous, especially since I didn’t have an accountant on my business speed dial.
SAGE, a multinational enterprise software company, and I, will be engaging in #SAGEAdvice harnessing insights and expertise, and sharing how #SageForSmallBiz tools and capabilities for SMEs can optimize business operations through digitization. Over the next few months, we’ll be unpacking what this exactly means, and how things like automated processes, getting the right tools for your business finances, choosing the right business program partners, what impact is and how getting these process right and much more can contribute to the growth and success of your business.
For now, here’s a little gift from SAGE, an e-book guide with 10 tips to transform your productivity and how changing something as simple and important as your accounting admin can have a huge impact on your business.
In my previous article on the Badassery of Self-Promotion: Why it’s NOT a Swear Word, I highlighted the importance of self-promotion and provided three key elements to get started, hopefully hold yourself accountable to how you do so. Read to date 3138 times, with generated feedback resulting in the request of additional information on how to solicit a personal board of directors or requests for mentorship. Say no more!
In response to this, I’ve created Part 1 of what I like Mentoring Moments. Mentoring Moments is inspired by the incredible feedback into the content that has been created from the website and the newsletter, and that each and every one of you have engaged me on. Mentoring Moments will be two 30 minute sessions of mentoring available every months to two subscribers of the www.vdubese.com newsletter. It will be a first click, first serve opportunity. The newsletter comes out every last Thursday of the month at 10h00 CAT,CET.
In addition to this, I’ve created this Mentoring Moments Resource , which is an 18 page eBook consisting of career insights into relationship building, self-promotion and positioning yourself for your career, inclusive of tools and templates to get you started.
Download your copy for free, and we will meet again this coming Thursday in your inbox.
If you haven’t gotten a chance to subscribe to the newsletter, then join the newsletter community of over 400 by simply subscribing and you’ll get a welcome email with an ebook on Monitoring and Evaluation, Funding List for Women-owned Businesses and other resources for your business.
In my privilege during this pandemic, I’ve found some solace in being able connect with friends and loved one from anywhere in the world, finding an opportunity to create and communicate impact while earning an income and be a sponge to new information. However, I’ll admit that it hasn’t been easy to have my home be am accommodation, restaurant, office and shopping mall one-stop shop, without it taking a considerable amount of effort to adapt the diet and exercise of my mind and how to embrace this new normal caused by COVID-19. I am no wellness instructor to yoga master, but I will share five old and new habits that have been helping me adapt, and resources to experts whom you can engage.
In the business of COVID-19, it’s not only industries that are being disrupted and forced to either pivot or shut down, but its employees and anyone who is currently in the capacity, as an independent consult or full time content creator being impacted. At present, I’m consulting on a number of projects, in the process of creating my Design Thinking Social Impact course and working with brands via my social media platforms, so the work has to get done, one way or another, and these are the list of five habits that have been helping me.
I learnt of this term through my former manager, Max Pichulik, in one of our conversations on “What podcasts are you listening to this week?” where he discussed how he collided with it. A term coined by Cal Newport in his book, Deep Work: Rules for Focused Success in a Distracted World; deep work is explained as “Professional activities performed in a state of distraction-free concentration that push your cognitive abilities to their limit. These efforts create new value, improve your skill, and are hard to replicate”. Blocking 2-5 hours of at least three times of the five days of the week, has done wonders for me in my work and cultivating my discipline. Behaviours that have aided in ensuring this happens efficiently include blocking the time in my calendar, switching off my internet (and ensuring that should the work I do require the use of it, I collate the information before hand) and schedule it either in the morning or evening, where I know I’m more productive. Here’s an excerpt from the book to get you familiar with the concept.
Sleep, Nap and Sleep
As Pastor Sarah Jakes Roberts says, “Sleeping is my ministry”, and I am an obedient congregant of that church. I love sleep and can talk about it until I grab the attention of a non-believer. I’m also insomniac, which means that my sleeping patterns don’t allow me to nap but either operate on 2-3 hours of sleep or a full 12+ hours at a time and be efficient. The most important take-away from this paragraph besides my paradoxical love for sleep and being an insomniac, is that sleep is a form of self-care and is a sign of your body communicating that you’re tired – listen to it. Yesterday, I slept at 05h23 and woke up at 07h10 and over the weekend, I’ll most likely sleep at 22h30 and wake up between 13h00 and 14h00, so I know which days of the week, and times of day I’m able to be functional and productive. Figure out what works for you and take it from there.
Cut off time
It can be so tempting to want to overly commit to your work, and in the process lose the boundaries that you have set to have the peace of mind and withdraw from work. I’ve made it a mission to complete my consulting work by 17h00 and 18h00 the latest (and only for a call that can’t be translated into a meeting), and the other hours before and after this time, is dedicated to creating work into my other income streams. A tool that helps with this is the built-in screen time manager with anything digitally that could distract me, and unapologetically revert the next morning.
The idea of working from home does not mean working from your bed. Yes, I’m talking to you (and past me). I have ;created a routine which unashamedly starts with snoozing my alarm with 3-4 times, prayer and meditation, making up my bed and getting ready for the day away from the comfort of my bed. This could be the lounge, kitchen, or the desk office in the bedroom – but separate your work station from you bed. A Fast Company article details some reasons as to why a routine is scientifically backed to be a good thing to develop a habit of, even conducting business during a pandemic. I also ensure that, even if I wear sweatpants or jeans, that I always wear a smart casual top and jacket or coat for those Zoom meetings and Google hangouts. A routine sets the tone of your day, make sure that you honour you day with the audacity of showing up in your full self.
I’m currently in the process of renovating my bedroom to ensure that I get the right space that will facilitate the inspiration to adapting a diet for my psychology that will work for it. I didn’t really pay much attention to it because I spent most of my time in hotels or Airbnbs, and now that I’m on lockdown, I’ve realised that maybe painting my room purple and getting colourful curtains was not the best interior design choice I’ve made. Back to the point, and that is, whatever room I’m working in, facing or having my side to the light is important to me, and thanks to one of my favourite interior designers and architects, this is a great video of how lighting affects your mood (and to end, the productivity).
I truly hope that sharing how I have adapted and continuously do so, has helped you shed some light on what you can do to make the most of how to take care of your wellbeing and administer this progress through a system that is tailored for you.
How are you adapting a healthier diet for your mind while you continue through the business of COVID-19? Let me know in the comments section, I’d love to engage and learn from you.
A few days ago, I did an Instagram Live session with Annette Oppong, a Senior Associate at KPMG, podcaster for Diaspora Talks and Partnerships for Foundervine, an inclusive startup community supporting and building businesses. The session engaged the impact of the pandemic in South Africa on business, technology and the relationship with xenophobia; and inspired this article. In observing some of other conversations and articles that have been happening around the topic of the healthcare crisis, I wanted to introduce a five series of articles that will provide thought leadership into, what I call, The Business of COVID-19. Every month, I’ll focus on an aspect of business that has had to react or be proactive to how we do business, this May, we focus on the theme of Pivoting.
Whether you’re in Italy, Singapore, Canada or South Africa like me, you’ve experienced or seen from large to small businesses having to pivot their businesses and doing so through different models. We will unpack THREE ways to model, how this adaptation will influence your business decisions and the current and (potentially) long term impact of your enterprise?
“Adapt – make something suitable for a new use or purpose, modify; become adjusted to new conditions.”
Per this Oxford dictionary explanation, to adapt is employed in business studies to explain how a business’ product, market, or the way it operates can be modified to a new use or purpose, per the economic conditions. But Vuyo, you may ask, is this not pivoting? Or rather, what’s the difference between these two terms? Let’s dig in.
Pivoting addresses the HOW of adapting. When a business pivots, they are taking an informed business decision to do so based on the measured evidence because the market has changed, and in this case, the market has been affected by the pandemic of SARS COV-19.
“Pivot – to pivot is to turn or rotate, like a hinge. When you’re not talking about a type of swivelling movement, you can use pivot to mean the one central thing that something is depending on.”
The Business of COVID-19 has meant that enterprises have had to pivot to adapt. To pivot, means to change the core of the product when it is not meeting the needs of the market. This Cambridge Dictionary definition stood out for me because it speaks on centricity and dependency. The mechanism of pivot innovation and its dependency of the affected market is what can make or break the business.
New Product PPI
Before this pandemic infected now, over 5 million people, and impacted millions more, the saying used to be “How the mighty have fallen”, but now, it’s “How the redundant have fallen” and you could fill in many other adjectives with this term too. Aside from the hospitality and travel industry which has been affected because of global travel bans, many other industries have been affected because of the product’s reliance of people moving from the comfort of their own home. This has enforced companies to develop new products completely out of what they’re usually capable of doing to stay open. In Canada, INKSmith, which is an edtech startup specialising in making design thinking and technology tools for kids, has now had to move to manufacturing face shields and has, as a result, ended up hiring up to 100 new employees to meet demand.
In a study by the Erwing Marion Kauffman Foundation, two of the findings expressed that “over half of the companies on the 2009 Fortune 500 list, and just under half of the 2008 Inc. list, began during a recession or bear market.”; and “Job creation from startups is much less volatile and sensitive to downturns than job creation in the entire economy”. Companies like Airbnb, Microsoft and General Electric were created during an economic downtown, such as the one we’re currently living through. Will yours be one of them?
Innovation is not limited to new product development, it’s about finding new processes to improve a company’s efficiency and effectiveness, as well as gain momentum on its competitive advantage. Startups have been pivoting incrementally through either product expansion or new products via their core models. A prime example of what has been happening across delivery services businesses like Netflorist which moved from only delivering gifts to now exclusively groceries or Exclusive Books who is now delivering its books on UberEats. Bottles, an alcohol delivery service, also adapted to this, and are now grocery providers.
This century presents the age of the weaponizaton of data through its licensing, yet COVID-19 has given us an ultimatum to either digitize or go home, stay at home and not be an economic participant. Due to the advisory of physical distancing, this has meant that some PPI has had to be digitized to adapt to the new market. Online classes have become (sometimes to a parent’s nightmare) the norm for schooling, gyms and fitness instructors are moving their classes to zoom rooms and more conferences and summits are being moved online. Keeping with this trajectory, products that were already online like Zoom has seen a surge in daily users to 300 million, and influencers have had a much more captive and larger audience than ever before and securing more deals.
So, what does this Pivot Product Innovation (PPI) mean for your business going forward?
The long-term stain that COVID-19 has imprinted is Pivot Product Innovation (PPI), the mechanisation of market capitalisation and continued democratisation of economic participation. Millions of new challenges have emerged, and old ones worsened, and millions of opportunities are inserting themselves through new and incremental product development as well as digitization. You have been disrupted; with what PPI will you respond with for your business? Make your move!
In February, I had honoured the invitation of moderating the Investor Forum at the annual Timeless Women’s Conference in Kigali, Rwanda which is one of the leading women empowerment conferences in Africa, and truly a Pan-African experience. Garnished with high-level speakers such as former First Ladies, Members of Parliament, Executives and Impact -driven Entrepreneurs, it was a convening that invited an opportunity to measure and see how Africans and those in the diaspora can do so in engaging discussions, and through that, create shared value.
Traveling to Rwanda for the first time, it certainly lived up to the expectation of it being one of the technology capitals of Africa. The moment I landed at Kigali International Airport, I was met with the warmest of service at the counters and my visa processed on arrival without any hassles. Before I knew it, it was time to get on stage at the two-day event, and moderate the investor forum which highlighted about Investing in Africa through themes including and not limited to Policy and Regulation, FDI and DFI, SMMEs, Digitization and Inclusive Capital Deployment. If anything to come out of the session, it’s that capital and innovation can’t solely be reliant on the private sector, government has to not only be visible in and during elections, but throughout the year, and so its work.
“Intra-Africa trade has been historically low. Intra-African exports were 16.6%
of total exports in 2017, compared with 68% in Europe and 59% in Asia,
pointing to untapped potential.” – World Economic Forum
“According to the UN Economic Commission for Africa (ECA), under the African
Continental Free Trade Agreement (AfCFTA), intra-African trade is likely to
increase by 52.3% by 2020.”– United Nations
Taking the above statistics into considerations, the engaged conference and traveling to one of Africa’s Foreign Direct Investment (FDI) Hotspots and one of the five fastest-growing economies on the continent, inspired me to analyse and share the concept of CSV through the diaspore lens, and through the channel of lessons learnt through my few days in Rwanda.
An academic concept coined by Harvard Business School Professors Michael Porter and Mark R. Kramer and was introduced in 2011 in the Harvard Business Review article ‘Creating Shared Value.’, this concepts looks at the core of wealth creation through shared value. CSV asks the question of how do you capitalise the very capitalism to trade, scale and share in profits and social impact by not trading off the one for the other?
CSV has been proposed to be achieved in THREE ways, and that is by Reconceiving products and markets, Redefining productivity in the value chain and Enabling local cluster development. Let’s take a look at how we can enable. Nurture and catalyse the principle of CSV and dive into examples and proposals of such an effort:
- Reconceiving Products and Markets
The first of the three keys of CSV in unlocked in creating new products and services or markets that will serve the socio-economic needs identified. This is the opportunity for intrapreneurs and entrepreneurs to activate value through the channel of new product innovation, and/or integrate them in products and markets that already exist.
Market-creating innovation (innovation that doesn’t rely on post infrastructure society and the financial markets it’ll create) that will help close the infrastructure financing gap in the range of US$68-US$108 billion. We need to propel further access into education for this opportunity and retain young people as per Whitney Houston (I believe the children are our future) – we need to let them lead the way. We need to center the youth in these dialogues, we encourage that.
Examples of such innovations are crowdfunding platforms as open innovation tools for co-creation, startups changing the course of African innovation and a COVID-19 investor matchup tool for startups (piloting). These examples continue to call upon the power of collaboration, creating new products (new or incremental) and a desire for a new market.
- Redefining Productivity in the Value Chain
Creating new products is great, but how do we ensure that efficiency is created, monitored and evaluated on par with the excellence that the product is created with? The value chain in Africa disrupted by one of few mechanisms, that of which includes the role of government in actualising the full potential of its nations. Looking at channels to access, use and manage resources, energy, suppliers, logistics innovatively and to full potential, and more productively is a unique opportunity as it is a challenge. African leadership is more than unfortunately regarded for the moral decay in leadership. Africa needs to become deliberate about the type of leadership that the continent requires to continue to open the runway for investment. Transformational leaders who are thinking generationally.
The difference in policy and regulations is that sometimes the policy frameworks doesn’t gel as well as with the outcome of the policy. We need to ensure that the AfCFTA and its compliance will bear the fruit that the projections of impact are highlighting. Government must lead prioritize in creating an enabling environment where better policies and regulations can be established for not only the multinationals but the SMMEs – creating Startup Acts and executing AfCFTA (now delayed due to COVID-19).
- Enabling Local Network and Development
Over the course of the years, we’ve witnessed and some participated in the FDI and particularly the investment in education, youth and technology as we’ve seen with Andela, Africa Netpreneur Prize (with Alibaba and Jack Ma), the expansion of Facebook Developer Circles across African cities and Mark Zuckerburg’s visit to Nigeria – this trend is one of clear opportunity that has potential to alleviate many social ills of our society. Improving the local operating environment through skills development and development training will invite coding academies like GirlCode, startup competitions like Seedstars World, incubating organisations like Foundervine and government-led innovations like Kigali Innovation City and its collaborators to pave the way. This is nothing new for Africa, and the through the interconnectedness and shared passion across the diaspora, CSV can be leveraged for its economic benefits to serve.
Ready to Create and Impact Value?
When we refer to the industrial revolutions and mention the empires that changed the course of history, that of the African Renaissance is often eclipsed. In his book Tech Adjacent, engages on the pioneering continent that Africa was and still is when it comes to technology, research and development and innovation. This leads us to the statistics provided earlier on the African Continental Free Trade Agreement, and the need to develop mechanisms that something like 4IR can bring to radicalize economic value and growth.
So what will it take to tap into this value and create it? The secret sauce is Africa is in the continent’s true diversity, resources, youth, (cross sector) collaboration, intra-African trade, community and innovation.
Investing in Africa and the diaspora is a paradigmatic moment for the continent and is inviting various stakeholders including DFIs and independent investors from across the globe. AFCTA is the heart of investment confidence at present in interstate trade and development talks. Partnerships and collaboration are prime in executing the policy frameworks and projects, and conferences like these hotbeds for creating such opportunities.
Although the science of CSV is that it pays for itself and is Daviding the Goliath of capitalism, capital resource allocation is the root of why the scales are not balanced, and how Corporate Social Responsibility (CSR) has come to pass. Also, in areas and communities where capital and its resources are needed for economic activity, a priority needs to place beyond championing the gift of food parcels. Africa and the diaspora can, are and will maximise the profit of nations and their organisations and continue to connect the thread and networks to inclusively innovate and develop for economic and development purposes.
I was having one of my Sunday bookstore dates one beautiful, sunny Cape Town afternoon and like a bear with honey coated paws, I gravitated my sticky fingers towards the business and personal development sections of the store. At the time, I was with global intelligence and media company, Thomson Reuters, who put a great deal and emphasis on career and personal development, and I wanted so much to bulk study and learn. In its very bold pink letters, I saw a cover with the letters “Nice Girls Don’t Get the Corner Office”, and my wallet and I fell for the bait.
Upon further reading and cooping myself up in Exclusive Books’, I realised that I was reading a revised and updated version of the book. “Nice Girls Still Don’t Get the Corner Office: Unconscious Mistakes Women Make that Sabotage their Careers” was the full name of the book, a mouthful, I know, but Dr Lois Frankel who authored the book does a great job in unceremoniously unpacking these mistakes.
Have you ever found yourself apologizing before you talk or ask a question? Immediately disqualifying your credentials for a job or board opportunity? Invalidate your article before it gets published, and thus never letting it see the light of day? How about always sitting at the back of meetings or using non-words, what Frankel describes as “credibility busters” to communicate? I’ll raise both my hands with you because I’ve been guilty of these behaviours, or what the author calls Nice Girl Behaviour, what she deems necessary but not sustainable for success.
In the book, Frankel confronts over 130 mistakes that women (and I’d like to add early entrants into the workplace and/or industry) make that set them up for corner office sabotage success; with the corner office a metaphor for transactional spaces (mental and physical) where we’ve placed boundaries that limit our potential to actualise our excellence and badassness. The book pairs coaching tips to action after every mistake as well as plentiful resources provided by Frankel and a few appearances from her industry peers. Delivered with the sharpness of freshly squeezed lemon juice, the author doesn’t shy away from recognising patriarchy’s psychological contribution and economic returns, as well as women’s conscious roles in sabotaging their own careers.
With that said, I strongly believe that some of Frankel’s strong biases would fall through the cracks in some chapters and mistakes ,and in particular to the seventh chapter dealing with “How You Look”. As with any self-development resource, you have to take it with a pinch of articulation and understand that it’s as generic as the sand granules unless its tailored to a career development plan for you. There are definitely some coaching tips that I found incredibly helpful and have been using over the past few weeks, and others which the internal consultant in me honoured not for me.
Every few moments that I had to share snippets of the book on my social media platforms, the feedback would be from women who had already read it and provided great feedback and others who hadn’t, but wanted to ardently get their hands on it. I too, continue to greatly endorse this book from international best seller, Dr Lois Frankel, for all genders for self-development as well as conscious empowerment of women in the workplace and in industry.
Whether you’re working from home, or in your car or public transport on your way to work or simply looking for an outlet to be inspired and informed, a podcast is always a good idea. It’s a medium that has seen a great surge over the years, with a range of sectors and topics covered. In this article, I’ll share some of my top podcasts covering Inclusive Development and Investing (Impact) and Innovation Strategy from regions including and not limited to Africa, North America and the UK; let’s have a look (and listen):
This particular category focuses on podcasts that dedicate their content to inclusive development across diversity and inclusion, entrepreneurship, economic development and regional and international relations globally. Some of my favourite episodes from the selected podcasts below include “A Conversation with Rebecca Enonchong” by The Flip Africa, Diaspora Talks with Annette Abena’s “Investing in Africa” and IMF Podcast’s “Kristalina Georgieva on Gender Parity: Inequalities Erode Society”. What’s important to recognise about these podcasts is that various stakeholders are contributing to the conversations are entrepreneurs, intrapreneurs, investors and professionals who deliver stellar insights in their expertise.
With the assault of climate change, global health outbreaks and pandemics and heightened conversations on diversity and inclusion, global investment conversations and funds have shifted over the past few years to be bedded in the triple-bottom line return on investment also under the alias of impact investing. These selected podcasts not only cover stories of what’s happening at that present time like Equity’s “The VCs behind Libra, Facebook’s new cryptocurrency”, breaking down how the science of data and its intelligence impacts VC decisions with Venture Stories in “Using Data in Venture Capital with Jonathan Hsu” and how the entertainment industry prepared Ashton Kutcher for his VC career in his interview with The Twenty Minute VC in “Ashton Kutcher on Early Lessons from Investing in Airbnb and Spotify, Why VC Ownership Requirements are Becoming More and More Egregious & What Being Good at Product Truly Means”.
The differentiator of this category for me, is the resources that are provided post the interviews as well as during the interviews. The structures of the shows allow for the viewer to engage with the content and the strategies provided in the episodes, as well as in the show notes are centred around innovative best practices for entrepreneurs, individuals and greater corporations. Inside the Strategy Room’s “How to take the Measure of Innovation” paired with Negotiate Anything’s Negotiation Preparation Guide will prepare you to tap into the innovation strategist in you and negotiate the terms of it, and one of my favourite from HBR Ideacast’s “How to have a Relationship and a Career” focuses on the shared value element of relationship, and the couple interviewed have some unorthodox measures placed in their relationship that I know you’ll enjoy.
Some honourable mentions for me across these sectors include Vision 2030 and Africa Gender Indaba by Channel Africa, Jeff’s Asia Tech Class by Jeffrey Towson and The Women in Tech Show: A Technical Podcast by Edaena Salinas. I listen to my podcasts via Google Play, but other platforms like Apple Podcasts, Spotify, Stitcher also host these shows, with some having their own websites where you can stream and listen to. Whatever your preferred channel, I hope you have a listen to these 20 (now plus) podcasts that I’ve curated, and I hope that you enjoy them. I’d love to hear from you on what podcasts you’re enjoying, and which platforms you’re streaming them from.