25 Sep

The Badassery of Self-Promotion: Why its NOT a Swear Word

One of my earlier experiences of self-promotion was through a mentor (now turned sponsor) of mine who did It on my behalf, and it eventually led me to working with a multi-billion dollar global intelligence and media firm in their first innovation labs in an emerging market and being the first hire. A proud moment (and notice, this is also a showcase of my badassery) that will definitely stay with me for a lifetime. As I began navigating the world of work, never mind that of corporate, I noticed that both young and old professionals (especially women) have a hard task of talking about how badass they were and taking credit in the projects that they were involved in, something that bothered me much, because I definitely saw a part of me in this, and whenever I could, self-regulate.

 

“I think she sometimes forgets that she’s a junior executive, I feel like she would never work well with other people because she’s always talking about the work that she does.”, a comment reserved about me by a senior executive in industry a few months ago. 

 

While for some cultural, and others religious or spiritual teachings and for another group, a cocktail of all these ways of learning and being, self-promotion is and has always been something associated with vanity. Even with the definitions below, sourced from Oxford Dictionary and Merriam Webster Dictionary respectively, notice not only the structure of the definitions, but also the gender placement per definition.

 

noun

noun: self-promotion; plural noun: self-promotions

the action of promoting or publicizing oneself or one's activities, especially in a forceful way.

"she's guilty of criminally bad taste and shameless self-promotion"

 

Definition of self-promotion

: the act of furthering one's own growth, advancement, or prosperity : the promotion of oneself didn't try to disguise his self-promotion

 

 

Because self-promotion is deemed more of a masculine exercise, when women do it, it comes across as not only trying to join a boy’s club, but also adopting a swear word. Weird, isn’t it? Or does this sound familiar? This means that we also incur a double cost, socially and professionally. Seen as less likeable, advocating too strongly when we raise our profile but also when we don’t do it, seen as incompetent leaders who won’t see their value and their worth and are passively getting by with their work. There’s also the esteemed professional proverb of “Let the work talk for itself” that cements these values around self-promotion. We’ve ironed out the semantics and politics around this matter, how do we now actualise it?

 

In her (revised and update) book, Nice Girls Still Don’t Get The Corner Office: Unconscious Mistakes Women Make to Sabotage Their Careers, author Dr Lois P. Frankel talks about the importance of taking yourself out of your sweet spot and highlights that “… It’s important to take yourself out of the women’s safe zone and toward the edge of the field where the winners are playing.” 

In recognising that, let’s invest in the power of three, and start with these three marching orders to kickstart your journey to raising your profile and tapping into the badass that you are:

 

1.         Leverage Social Media

 

Whether Facebook, Twitter, Instagram or LinkedIn, these platforms add value dependent on how you use them. Just like any conversation, it’s a give and take of listening and allowing your community and followers to talk about themselves, and an opportunity for you to talk about what’s relevant to the conversation or one that you want to drive. Share about your work win for the week, a speaking engagement that you participated in, sharing and congratulating the work of your fellow industry peers and/or friends and even a book that you’re reading with a mini review. These small steps and a strategy in place will definitely allow you to start thinking about how you can take the opportunity of the internet and its community to elevate your profile, and serve your community and purpose.

 

2.         Tell your Truth - Authentically

 

When you have worked on a successful (or not so much) project and were the lead of a team, and post that on social media, that is the truth and whether you share the winnings or losses and lessons behind that, that is authentic content. However, if you’re taking all the glory in something that required the work of 2-10 other people, that’s you being an actual self-righteous and ill mannered non-team player. The only form of self-promotion that’s tactful, is one of truth and truth told authentically. And, as uncomfortable as sharing this may be with the world, remember that you did it and this is your opportunity to move towards operating outside your comfort and toward the edge. Career opportunities, and mentorships also arise from doing this, so if not for yourself, then from the other young and older people who gets inspired.

 

3.         An Opportunity for Mentorship

 

It’s not always rosy, and as much as we share our successes, I’m a big believer that it’s also just as important to share your losses and challenges. This, because in as much as we may not want to admit it, whenever we have a platform or communities, we have a responsibility with how we use it, because people look up to you. How you drive and use that conversation and responsibility, that is completely up to you. Share your journey to connect dots, and information so that other may be empowered.

 

This won’t be easy, but I want you to try!

 

The comment by the senior executive, did it pinch? A little, however after I understood that the core of their reasoning was based on my self-promotion and not the lack of truth or authenticity about my actual work, I opened a bottle of wine and focused on how I could continue connecting the dots for other women, so that more magic and impact may be amplified and badassery be multiplied. This, is also important in the spaces that you allow yourself to thrive in, they become a catalyst in themselves. A recent experience of this was at the launch of The W Collective at the World Economic Forum on Africa. This is a lounge, a community of women who are focused on elevating the profile, high level discussions and networking of industry leaders who are focused on advancing career progression and personal development, and as it says in the name, we're more powerful as a collective. So ladies, get to your marching orders, and operate with what I like to call my "Personal Board of Directors", and cause a shift and change in the world with your badassery!

 

 

 

 

 

Images: The W Collective -

Read 1113 times Last modified on Wednesday, 25 September 2019 06:56

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My name is Vuyolwethu Dubese and I am 23 year old Girl in Media and Technology, exploring Innovation, Intelligence, Inclusion and Entrepreneurship. With a focus on African technology and entrepreneurship, the intent is to be a part of the ecosystem and organisations driven to develop the African lives and the narratives that are shape shifters in how Africans and the world perceive the continent.

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