Over the past 18 months, the concept of impact and innovation has been heavily on my mind, business and personal development. From designing impact, to evaluating and unpacking it through learning and development gamification. In the journey to answer these questions (with the background in corporate innovation and impact acceleration), I established InnovTel and have been relentlessly enquiring and reiterating since the establishment of the firm, working and partnering with institutions from Europe to Africa to do so.
What has been the result?
The answer has been consistent across verticals with the practice of three core principles in impact innovation, and that is built in the wire of understanding, designing and monitoring and evaluating the impact of your business. A few of these answers are also detailed in the seven free resources (mentioned below) which you can have access when you subscribe to the www.vdubese.com monthly newsletter.
Let’s unpack these principles:
Impact is the result of what value has been created from the immediate consumption of a product.
In late 2020, I was invited by Lufthansa Group’s Inaugural Impact Week for South Africa engaging in impact design and business innovation. Impact Week is a global design thinking challenge that promotes innovation and entrepreneurship and has been held in Nepal, Nigeria, and Colombia to mention a few.
At the heart of the keynote was designing impact, and how inclusion should inform the kind of innovation that has potential to be impactful and intelligent. I broke this down to what I identified as the 3 I’s of how to actualise (“Inclusion Informs Intelligent, Impactful Innovation”) and model impact into the process of engineering a solution as per the design thinking challenge.
Design thinking refers to the cognitive, strategic, and practical processes by design making this composition of this definition inclusive, that makes it inclusive. Marking the foundation of design thinking in creating a solution is inclusive, how can one enhance the model with intelligence and impact to truly capacitate its potential?
Getting started with the Impact Resource Playbook is a good starting point.
Understanding what impact is and means for your business the first step, and one in the right direction to fully actualise the evolution of the company (and product) value. Once you have the data and harnessed the intelligence, a framework must exist of how this impact will be delivered – a strategy if you will, that will aid and abet the execution. Tools like the Impact Delivery Framework resource that I’ve curated come in handy, whether you have established a company or are in the early stages of your business. What does this resource achieve? It is a 3 page document with a guide of questions to help you consult how your business has been delivering its impact, how it can enhance the experience and process for stakeholders, and whether the process is an opportunity for a model upgrade.
Monitor and Evaluate it
“Investors were looking for some kind of objectivity about the question ‘What is impact?’ And the SDGs do give a roadmap. Bridges uses the SDGs to source business opportunities, and CDC is incorporating them into the development impact thesis of every new investment. The SDGs have galvanized a tremendous amount and a growing amount of private sector capital,” - Michele Giddens, co-CEO at Bridges Fund Management, and a non-executive director on the board of CDC Group.
To echo Michele’s outline of what impact can be used for, from sourcing business opportunities to employing investment, the framework that you develop can achieve a great outcome that contribute to the firm’s triple bottom line . How you monitor, evaluate and report your impact strategy makes difference, one that can access you to funding opportunities or weaponise the board to distrust your implementation.
This e-book covers a soft introduction to M&E covering strategy, modelling, stakeholders and reporting. Get yours here!
The impact of your business far outlives the output that you produce, it’s the tree that you should have planted 20 years ago. I’m one who finds thrill in the use of alliteration, and for the sake of the topic, I’d say ‘Invest In Impact Innovation” for your business.
Is this where the impact innovation process ends?
No, it is only the beginning. Investing in this evolving process spans the risk investment framework of your business and informs its trajectory inclusive of financial returns. Innovation is a continuous process dedicated to optimization, it is about finding and leaving something better than you found it, and as the vision of the company and technology of the products becomes optimised with AI and annual upgrades, why can’t the same effort be employed to the value that your stakeholders get from consuming your product?
So it’s been quite a first six months of 2019, which meant closing a couple of chapters, stepping up into a few and the start of new blossoming ones. As my journey with the global intelligence and media firm, Thomson Reuters came to a close in March of 2019, a new one began in June of 2019 with a pan-African investment and advisory firm Impact Amplifier. The career change has been an overwhelming and energizing experience so far that allows one’s creativity and expertise to be stretched at the opportunity to turn industry upside down through the business of ideas and impact acceleration.
I'm in a new industry, which is quite an interesting, exciting and intimidating to say the least - that of the behind the scenes outlook at creation in private equity and venture capital investments. The firm looks at Social Enterprise Acceleration, Impact Ecosystem Strengthening, Impact Investment Services and Entrepreneur, Investment and Ecosystem Research which all have their particular sub-categories that respectively look at elements like investment readiness, new funding mechanisms, deal sourcing, advisory and so much more. The essence of these capabilities are all rooted in the working with enterprises who are committed to actively and intentionally do business that is impactful through the socio-economic and environmental lenses.
My role as an Associate in Impact Acceleration includes unpacking impact assessment coordination and management, coordination and participating in primary and secondary market research activities, driving internal and external investment/grant readiness and capital raising acceleration process for investment readiness programmes, building a new pipeline for business development and supporting the partners in investment readiness deals. Now I should warn you, no day is the same, and that’s what’s not also rewarding but allows for practices like deep mind when you’re focused on research on one day and being in the field with the customer and unpacking their theory of change. Now, in any workplace setting, one cannot mostly achieve anything on their own without the collaboration with an incredible team and colleagues. What’s really cool about the space that I’m in is that everyone comes from different backgrounds with a diversity of ideas, which when challenges arise, continue to push creativity and solutions envelope.
The impact investment and advisory ecosystem is an industry quite in its infancy globally, and moreso due to the costs associated with the processes and metrics in measuring impact. Stakeholders see the value in impact assessment - investees for their investors, investors for their boards, businesses for growth and organisational strategy etc. I'm really excited to deep dive more into the space, there is a lot of intelligence that exists, and moreso the value added to profits greater than economical. Here's to measurable and accelerated inclusive development, and learning and doing work that matters.
Would you be interested in a Day of the Life of An Associate later in the year? Let me know in the comments section and we’ll make it happen J